The HB trademark internationally symbolizes Munich beer culture. The Hofbräuhaus was founded over 400 years ago and since then the brewery and pub have been making (beer)history. Tradition, enjoyment, culture and conviviality - these values characterise the brand and the Hofbräuhaus. How to capture this special aura? We have decided to depict Munich's first beer brand from 1879 in the form of a sophisticated metal patch. The shield in Bavarian suede-look and the cap-shape embody the BC-style. The timeless Hofbräuhaus print on the underside of the shield rounds it off.